CEUs Cost

1 LU Free

Location

Zoom

Program Overview

They Never Taught You This in Design School: Architecture firm leaders don’t struggle because they lack talent, vision, or design excellence.They struggle because revenue is inconsistent, business development is owner-dependent, and growth relies too heavily on instinct rather than structure.

This AIA-certified session introduces a practical, leadership-level framework for building a repeatable business development system—one that creates predictable revenue without compromising design integrity or culture.

This program is designed for: 

• Firm owners, principals, and partners 

• Managing directors and studio leaders 

• Architects stepping into leadership role

Especially valuable for leaders who: 

• Experience feast-or-famine backlog cycles 

• Carry the majority of client development themselves 

• Have talented teams but inconsistent revenue outcomes 

• Want growth without becoming a full-time salesperson

This program is organized by the Ohio Small Firm Exchange.

Speakers

Caitlin Cunningham and Maryanne Hewitt with SalesStar

Learning Objectives

• Clarify your firm’s core market focus and risks associated with working outside of the core.

• Articulate the components of strategic messaging that differentiate your firm and answer the question, “Why should potential clients engage with us?”

• Understand why having an effective business development process will unlock your firm’s potential.

• How to increase your RFP win rate.

Continuing Education Details

Course Number: SS02
Instructional Delivery Method: live
AIA CES Program Approval Expiration Date:07/26/2027
Prerequisites: none
Program Level: beginner
Advance Learner Preparation: none

AIA CES Provider Statement

SalesStar AEC is a registered provider of AIA-approved continuing education under Provider Number 10100391. All registered AIA CES Providers must comply with the AIA Standards for Continuing Education Programs. Any questions or concerns about this provider or this learning program may be sent to AIA CES (cessupport@aia.org or (800) AIA 3837, Option 3).

This learning program is registered with AIA CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product.

AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.

During this program, photography, audio, and video recording may occur. By attending this program, you consent to interview(s), photography, audio recording, video recording and its/their release, publication, exhibition, or reproduction to be used for news, web casts, promotional purposes, telecasts, advertising, inclusion on websites, social media, or any other purpose by AIA Cincinnati and its affiliates and representatives. Images, photos and/or videos may be used to promote similar AIA Cincinnati in the future, highlight the program, and exhibit the capabilities of AIA Cincinnati.